Effective Link Building Tips For SEO

basics of link building

If you have been in the SEO game for a long time, then you should probably know that backlinks are one of the most important rankings factors. There have been a lot of discussions regarding the use backlinks as of late, with plenty of webmasters saying that link building should be avoided entirely as it’s no longer effective. Many fear that links are not as useful as before because of the Penguin update released by Google last year, which wiped out a ton of blog networks that were used exclusively for building links.

what is a backlink

Backlinks Will Continue To Be Effective

While there’s a good reason to be afraid of future Google updates, it’s important to keep in mind that backlinks will continue to be effective. Even Google said that they tested a version of their search engine which didn’t use links as a ranking factor. The results were very poor compared to how their search engine functions right now. This goes to show that backlinks will always be used as one of the main factors in SEO when determining a webpage’s ranking.

Quality Over Quantity

Now that the issue about backlinks being ineffective is out of the way, it’s time to discuss the importance of getting high-quality links. “When it comes to link building, quality beats quantity any day. Blasting your site with thousands of links and seeing it rise to the top of the results pages used to be a popular technique, but Google and other search engines have become a lot smarter now. Doing this same technique today could actually end up hurting your site, as it could trigger an algorithmic penalty that would remove it completely from Google’s search index.” says Darius Christian of SEO Las Vegas.

In case you’re wondering what the best backlinks are, then you should aim for relevant and contextual links. Links from social profiles and blog comments still have their place in your overall link building strategy, but you should focus on contextual links from sources relevant to your niche. Reaching out to other webmasters for guest posting opportunities is still a great way to build links to your site.

Diversifying Your Link Profile

While contextual links should comprise most of your total links, you should still try to diversify your link profile by utilizing different online platforms. As mentioned, you can build links through social media site, social bookmarking, blog comments and forum comments. This makes your backlink profile more natural in the eyes of search engine algorithms.


Optimizing Anchor Text

Here is one aspect to link-building that many webmasters tend to ignore. Aside from the quality of your backlinks, you should also keep an eye out on your anchor text profile. Using the same exact match anchor text repeatedly can trigger a spam detector, which could penalize your site and hurt its ranking. It’s also highly recommended to diversify your anchor text profile the same you try to gather links from different sources.

“As a general rule of thumb, you wouldn’t want to use the same keyword twice as your anchor text. Instead, you can mix them up by using related keywords and LSI terms. Here’s where keyword research comes into play. In addition, you should also use naked URLs and generic terms such as “click here” as most people tend to link to other websites this way.” adds SEO Las Vegas’ Christian.

Start Improving Your Rankings With Effective Link Building

The concept behind link building is very simple. Problems arise when you try to take shortcuts. In the world of SEO, it pays to be patient and wait for results to come before doing anything that may harm your rankings. Just stick to the basics and you should be well on your way to dominating the first page of the results pages.

5 Reasons To Illustrate That SEO is Not A Scam

searching google seo tips

SEO, which stands for search engine optimization, has been used as a process for ranking websites to top positions on the search engines ever since websites could be illustrated on search engines.

If done properly, SEO will give the person searching for the information what he or she is searching for.

5 Reasons to Trust SEO

1. SEO is the process of delivering accurate and relevant content to a person who keys in a key word or a key word phrase into the search box of a search engine such as Google, Bing or Yahoo. The search engine will then select the websites that are the most relevant according to the key words asked for.

This method for locating information actually does work very well in bringing back requested information to the searcher, and is a legitimate method of getting your website ranked well.

2. If the proper building techniques are understood and followed, SEO is a very good way to promote your website, in spite of the huge numbers of people looking, and even if your competition is very stiff, you can still rank very well.

3. Content still needs to be primary on your task list. Canada West IM, one of SEO’s top companies in Alberta, states:

“It is very important that your website supply excellent content that is 100 per cent focused upon the keyword or the keyword phrase. If you think about it, this is exactly what the internet searcher really wants, is a more descriptive explanation about the term that is being searched for. After all it makes sense that good information will get returned at a higher spot in the rankings if it is right on target, and that is totally true.”

(Find out more from Edmonton SEO company CWIM at their Facebook business page.)

If you are able to give the searcher what is asked for, you will go a long way towards the search engine liking your site, as that is one of the major aspects that they give great credibility to, the relevancy of your content to the phrase that is being asked about.

4. Due to the competition of the millions of websites, backlinks take on a very important role. Back links are links back to your website from other sites. blogs, directories and other online sources. If the links are real, and come from different sources, that tells the search engines that you really have something to offer from your website, so when they link to you, it gives your site a boost. You can help this process as the webmaster by posting in directories, in blogs, and by referral. Leave your link in your message, and you will be surprised at the results.

5. SEO involves other platforms nowadays such as social medial like Facebook, Twitter, Instagram and Pinterest. These platforms alone have billions of followers and they have become significant in boosting your website in the grand scheme of things.

Facebook alone has over 1 billion users, and many of the posts are picked up by friends, and friends of friends, which can give a tremendous push to your efforts.

SEO is not dead, and it is not a scam. It is based upon systematic planning that serves to enhance the presence of your website in the search engine rankings.