Top SEO Tips For 2016 And Beyond

Anyone that has been advertising on Google or Facebook has steadily noticed how expensive this type of advertising has become. Pay per click traffic has never been inexpensive, but due to the rise in popularity of search engine optimization, and the utilization of experts that can help rank your website and pages for nearly half the cost, it has become much more popular. It puts into perspective the amount of money that you are spending on your advertising, and you will begin to consider your ROI. SEO has made many advancements in recent years, regardless of the changes that the search engine algorithms have also made, always staying one step ahead of their game. There are certain strategies that will always work, and new ones that have come out that can almost guarantee that you can get top rankings. Let’s discuss what the top SEO tips for 2016 and beyond are going to be, and why you should take advantage of these strategies.

Understanding The Basics Of SEO

Search engine optimization has changed dramatically in recent years. It actually has to do with the influx of individuals that have become experts in this industry, learning from those that have literally conquered this field. From their teachings, hundreds of experts have popped up all over the country, all of which offer something in terms of strategies that can help you rank your most profitable keywords in the top listings of the search engines. Essentially, these strategies involve on-site and off-site techniques that will help you build a website that the search engine spiders will love, and you will be able to generate quality backlinks that can help you rank fast. Fortunately, these techniques are easy to implement, even if you do not use an expert, and here are some of the best ones.

Top SEO Tips For 2016

The first thing that you should do if you want to rank very quickly with your website is to embed videos on every single page. Your ability to rank begins with complying with what Google and other search engines are looking for, and videos are the first step to this compliance. If you are able to embed your own videos, or add videos that are related to your content, especially from YouTube, you can see your rankings jump literally overnight. By spending a few extra minutes on each page to properly position them, and to add images that also relate to your content, this is a surefire way to get the search engine bots to notice, and rank your webpage accordingly. The second tip that works very well is getting links back from social media websites. Facebook, Twitter, and many other social media networks can add a lot of value to your webpages by simply having links pointing back from these platforms. Finally, if you want to rank even higher, and in fact rank long before your website ever does, you should definitely create videos that you add to YouTube, particularly if you want to rank in Google, and then embed your own videos on each of your webpages for each of your targeted keywords.

These simple strategies for boosting your rankings on the search engines are not that hard to accomplish. You can actually outsource most or all of this work. What holds most people back is simply not knowing what works, and then not having the time to implement the strategies, yet these simple tips can be done by anyone using just an hour or two a day, or by hiring a SEO professional.

What Does 2016 Have In Store For SEO?

Trying to stay up with the world of SEO is a never-ending yet rewarding battle. SEO is about future dividends via organic traffic, and the new year always brings about new changes. What is the SEO forecast for 2016?


The Move To Mobile Continues

Going mobile’ for SEO is going to be the first topic discussed. Of course an entire book could be written on the subject, and going mobile has been a trend for years. What do you need to know for 2016? For starters, mobile searches are taking over for the first time, with more mobile searches being performed on mobile devices than laptops and desktops, finally!

This means that businesses not only need to have sites that are mobile friendly, which has been suggested for quite some time, but they must be looking to cater to mobile users first. Wow! Yes, take a look at the numbers, and it makes one wonder which companies and websites are going to take the plunge and show what putting mobile visitors first means.

With mobile searching taking over, what else can you see needs to be addressed for 2016? When people search on laptops, most of the searches are going to be text based. Of course when it comes to searching on mobile devices, so many people these days are searching by voice. This can change the way businesses think about keywords and how different phrases are searched. That being said, companies must absolutely pay attention to how this changes the future of SEO.

Best Answers For Consumers

Direct answer searches are becoming more and more popular, especially when it comes to searching on a mobile platform. This can be bad for businesses, and you should hear what Google has to say about it. Google isn’t so worried about your business, as they are wanting to give customers, ‘their customers,’ the best answers. Direct answers work great for them.

There are advantages to direct answers for businesses, but it’s a hard commercial road to hoe. Structured data is definitely a trend, so make sure that you look at how you can incorporate this into your SEO strategies.

By the end of 2016, there will be much more on the table than there is now. But you can see some of the things that are in the forecast. With mobile searches taking over, it’s a big year for SEO, businesses and search engines. Let’s see how it goes!